Everyone wants traffic going to their website. We are all aware that an awesome product and the perfect sales page does not equal sales. No sales means no money...not a good result. Here are some tips and hints to use to help you get the results you want.
# Potential buyers will go into Google, type in their keywords and research has shown they are more likely to look at the left hand Free Organic results rather than the Pay per Click results on the right. This is good news for people who want to optimize their site and not pay for advertising.
# Getting high numbers of traffic to your site is not the complete answer. You want to increase targeted web site traffic that will buy.
# The secret to targeted traffic is your keyword phrases. You must be specific, take advantage of the long tail of your niche.
# An example, if you are promoting holiday accomodation, do not use holiday accomodation as your keyword phrase. You would be competing in too big a market and would be lucky to get any traffic. Use the long tail and be specific. Have the keyword phrase "Holiday Accomodation Rotorua New Zealand." The visitors will be looking for a holiday in Rotorua and are likely to buy.
# Check out what your competiton is doing, what is the No 1 doing and what is their page ranking. Don't try to compete with the large corporations like Amazon.
# Before you spend time optimizing your site for a particular keyword phrase test it. Spend $20- $50.00 on Pay Per Click and see what results you get. If the results are good go ahead, there is nothing worse than spending your time optimising a site that no one is going to look at.
# Create a theme based website, Google understands the concepts of themes and you donot have to keep repeating your full keyword phase. If you have a golf theme, Google understands that swing means golf swing.
# When you are setting up your site make sure it is user friendly. If your traffic does not find it easy to use they will simply leave your site. Although you want to get a high ranking form Google remember it is your visitors who buy not Google.
# To help save your time and energy I would reccommend using software like SEO Elite. Brad Callen has created an amazing piece of software. He also offers valuable information with the product.
# After completing your on page optimization you need to do the off site work. By this I mean you need to create links to your site. Google goes to one site then goes to the sites that are linked to the original one. If you are not linked to a site that Google has given a ranking to it will be a long time before Google ranks your site.
# To get links to your site write articles that have good content about your site then submit them to different Directories. This way you will be linked to the directories which have a Google ranking.
# You can also pay to have your site linked to sites. This will give you a higher ranking more quickly.
# If you have a blog or blogs link these back to your website as well.
These tips and hints should give you a starting point to enable you to understand the benefits of optimizing a long tail keyword phrase for your niche.
Lyndsay uses her knowledge of Search Engine Optimization to help people increase targeted web site traffic. Become one of those people now.
Article Source: http://EzineArticles.com/?expert=Lyndsay_Wilkinson
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